Immunization Action Coalition and the Hepatitis B Coalition

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Issue Number 364            February 5, 2003

CONTENTS OF THIS ISSUE

  1. Help IAC! Provide a link on your website to IAC's newest website: http://www.vaccineinformation.org

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February 5, 2003
HELP IAC! PROVIDE A LINK ON YOUR WEBSITE TO IAC'S NEWEST WEBSITE: http://www.vaccineinformation.org

WHAT YOU CAN DO
An important way you as a health professional can help promote sound, scientifically based immunization websites is to provide links to them on your organization's website(s). The Immunization Action Coalition (IAC) is specifically asking you to help us extend the reach of our newest website, "Vaccine Information for the Public & Health Professionals" (http://www.vaccineinformation.org). Launched in October 2002 and funded solely by the Centers for Disease Control and Prevention, the new website is replete with reliable information on each vaccine-preventable disease and its vaccine, as well as scientific data on vaccine safety and the importance of vaccines.

Even though it's a dependable source of immunization information for the public, the new website is not  having the influence it should. Because it's so new, few other sites currently link to it. We need you to provide a link to our newest website on your website so it can gain exposure on search engines.

WHY YOU NEED TO DO IT
People typically start the hunt for information with a search engine. What many don't realize is that search engines use "site popularity," among other criteria, to determine the order in which they rank  search results. A site that has links to it on many other sites (i.e., a "popular site") is ranked higher in a search engine's displayed results than a site that few others link to.

For example, more than 3,000 websites link to IAC's original website, http://www.immunize.org, so when the keywords "immunize" or "immunization" are entered, this website appears as a top selection with many search engines. In contrast, because IAC's newest website has relatively few other websites linking to it, when the keywords "vaccine information" are entered, the resulting list may not include the  new site, even though the keywords match the site name perfectly. With most search engines, the resulting list leans relatively heavily toward organizations critical of vaccines and U.S. vaccination policy.

For these reasons, please add a link to http://www.vaccineinformation.org to your organization's website(s). This may seem like a small step, but adding links to this site as well as to other sites that  supply responsible sources of immunization information, can help web-savvy health consumers reach  an accurate conclusion about immunization--that it is a positive medical intervention of enormous benefit to the public's health and well-being.   

 

Immunization Action Coalition1573 Selby AvenueSt. Paul MN 55104
E-mail: admin@immunize.org Web: http://www.immunize.org/
Tel: (651) 647-9009Fax: (651) 647-9131

This page was updated on February 5, 2003